![]() Shot in varying slow motion speeds, the video is a visual display of color, energy, and action that capture the amazing things that can happen in a moment. To develop “The One Moment” music video, OK Go created and interacted with more than 325 choreographed moments. We hope it helps inspire people to use their moments wisely.” We want to show that a single moment can contain so much wonder, so much beauty, and so much change. “We shot the video in a single moment to bring this feeling to life. It’s the perfect song for Morton’s message about stepping up and making a difference,” says Damian Kulash, OK Go’s lead singer, who directed the video. “The song ‘The One Moment’ is about those moments in life when you are most alive, the moments that truly matter, the moments when everything changes. He added: “Every journey starts with a first step and we are excited to start to Walk Her Walk.” About “The One Moment” VideoĬhicago-based Morton Salt collaborated with OK Go – a band with Chicago roots – to create a music video that would reintroduce the brand in an unexpected way and bring a unique perspective around how important one moment in time can be. ![]() We want to embody her spirit to make a real, tangible difference in people’s lives in more ways than ever before.” Our next chapter is inspired by the unstoppable spirit of the Morton Salt Girl. “Without a doubt, the Morton name is synonymous with salt,” said Christian Herrmann, CEO of Morton Salt, Inc. “Walk Her Walk” is a call to action for people to step up and become a force for good. The brand platform is punctuated by the “Walk Her Walk” mantra, inspired by the Morton Salt Girl. The campaign launch also includes a branded content series, a dedicated website, out-of-home activations and media investment across digital and social platforms. The innovative video kicks off Morton Salt’s first-ever Masterbrand campaign in the company’s 168-year history. The video then unfolds in slow motion to demonstrate that it only takes a moment to create more brightness in the world. Morton Salt and award-winning rock band OK Go today unveiled a new music video unlike any other to date – “The One Moment” – which takes place in 4.2 seconds of real time. 23, 2016 – In just under five seconds, Morton Salt is shaking up the way people think about the brand. Internal applications, then our B2B based Bizapedia Pro API™ might be the answer for you.Chicago, IL Morton Salt + OK Go: Iconic Brand and Iconic Band Join Forces to Make a Positive Impact Morton Salt Girl Inspires New Brand Platform: Walk Her WalkĬHICAGO, Nov. If you are looking for something more than a web based search utility and need to automate company and officer searches from within your ![]() ![]() WHAT'S INCLUDED IN THE ADVANCED SEARCH FORM? Utilize our advanced search form to filter the search results by Company Name, City, State, Postal Code, Filing Jurisdiction, Entity Type, Registered Agent,įile Number, Filing Status, and Business Category. While logged in and authenticated, you will not be asked to solve any complicated Recaptcha V2 challenges. In addition, all pages on Bizapedia will be served to you completely ad freeĪnd you will be granted access to view every profile in its entirety, even if the company chooses to hide the private information on their profile from the general public. Your entire office will be able to use your search subscription.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |